Search engine optimization (SEO) professionals can be quite critical of one another's techniques, but columnist Casie Gillette suggests that perhaps they just aren't seeing the larger picture.
A couple of weeks ago, PayScale released a “Most & Least Meaningful Jobs” report. Search Engine Land founding editor Danny Sullivan covered the report here on Search Engine Land, focusing on the fact that search marketers feel as if their jobs make the world worse. Yikes! In addition to that, I came across a Facebook thread a few days ago, between some fellow industry friends, discussing another SEO’s recommendations and why they were terrible. While I didn’t get too deep into the thread, one thing that caught my attention was a point around whether SEOs ever feel another person’s SEO is good. If you go to Twitter, the answer is seemingly “no”:
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives
Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal. It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.
To sum it up, Search engine optimization or SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your web site, blog or on-line store and gain more customers, make sales and fulfil your business purpose.